ABOUT AG CONSULTING

Technical roots.
Broader mission.

AG Consulting is a global technology and business consulting firm. We help organizations modernize, transform, and grow through strategy, technology, engineering, digital transformation, and real-world execution.

◷25+YEARSof Experience

◎200+ORGANIZATIONSserved

▥6CORE LOCATIONSEurope + Americas

◎GLOBALNETWORKconsultants & partners

◇MULTI-INDUSTRYreal-world experience

WHO WE ARE

Engineers, strategists, technologists, and problem-solvers.

AG Consulting grew out of engineering, but our evolution has always been driven by the problems our clients asked us to solve. A client rarely has an “AV problem,” a “software problem,” or an “IT problem” in isolation. They have an operational challenge, a growth objective, a broken process, a technology investment decision, or an experience that needs to improve.

That is why our work expanded. An AV standard can become a global technology governance program. A collaboration project can become a workplace strategy. A spreadsheet-heavy workflow can become a custom application. A technology refresh can become a lifecycle and capital planning exercise. The disciplines change, but the consulting principle remains the same: understand the business first, then engineer the right answer.

We combine strategic thinking with real implementation experience. Our consultants are comfortable in executive conversations, technical design reviews, project rooms, construction sites, operations centers, and software workflows. That range allows us to translate between business goals and technical execution without losing either side of the conversation.

We also believe senior expertise should stay close to the work. Our distributed model lets us build teams around the engagement rather than around an oversized hierarchy. Clients get direct access to experienced consultants, specialists, and technical leaders who can move quickly from analysis to action.

OUR STORY

From Engineering Excellence
to Business Impact

We started as AV/IT engineers and designers solving complex technology challenges. Over more than 25 years, that work evolved into broader consulting: helping organizations understand what they actually need, how technology should support the business, and how to turn strategy into measurable outcomes.

Today we operate as a global collective of senior consultants and engineers, with our main office in Spain and a strong presence in Scotland, Portugal, Brazil, the USA and Mexico, supported by trusted specialists and partners worldwide.

From boardrooms to control rooms, from campuses to resorts, from hospitals to airports, and from global enterprise programs to highly specialized technical projects, we design, implement and optimize technology that improves performance, experience and growth.

A GLOBAL NETWORK. LOCAL EXPERTISE.

AG Consulting OfficesProject & Partner Locations

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Engineering Excellence

Deep technical expertise and standards.

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Strategic Partnership

We work with you, not just for you.

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Business Outcomes

We focus on impact, adoption and ROI.

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Continuous Evolution

We embrace emerging technology to drive what's next.

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Global Mindset

Local insight with international perspective.

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Trusted Relationships

Built on candor, transparency and results.

WHAT WE BELIEVE

Technology should fit the business.
The business should not have to fight the technology.

Technology is a tool, not the objective. The best solution is the one that improves productivity, efficiency, visibility, resilience, decision-making, or experience without creating unnecessary complexity.

Start with the operation.

We first understand how work actually happens, who is involved, what decisions are being made, where friction exists, and what should improve before deciding what technology belongs in the solution.

Do not force good processes into bad tools.

Sometimes a process genuinely needs to change. But organizations should not have to abandon effective ways of working simply because software is inflexible, poorly configured, or designed around someone else’s operation.

Use the simplest answer that works.

The answer may be a commercial platform, better configuration, integration, automation, process improvement, custom software, or an AI tool. We do not add technology unless it creates meaningful value.

Measure the outcome.

Success should be visible in the operation: fewer errors, faster decisions, lower support demand, improved adoption, stronger reliability, better experience, clearer reporting, or more productive teams.

“The disciplines may change. The principle does not: understand the business first, then engineer the right answer.”

HOW WE WORK WITH CLIENTS

Strategy. Technology. People. Results.

The engagement model follows the problem. We can advise, design, lead, build, validate, recover, or remain embedded as an extension of your team.

Understand

We listen, observe, and understand your goals, constraints, users, current systems, processes and business environment.

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Strategy

We define a roadmap tied to business objectives, decision criteria, risk, investment priorities and measurable outcomes.

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Design

We architect practical, scalable and supportable technology, workflows and operating models around the real requirement.

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Implement

We stay close to execution through technical leadership, governance, documentation, QA/QC, change and delivery oversight.

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Optimize

We measure, refine and improve performance, lifecycle, adoption, supportability and business value.

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Support

We can remain engaged as trusted advisors, specialist resources, technical leaders or ongoing program partners.

We don’t just deliver technology. We deliver clarity, confidence and measurable results.

HOW WE ENGAGE

The model should fit the problem.

Some clients need a second opinion before a major investment. Others need a technical lead embedded for a year. Some need a detailed design package, a transformation roadmap, a custom tool, or help recovering a project already in motion. We structure the engagement around what creates value, not around a fixed consulting package.

Independent Advisor

Objective guidance for strategy, major investments, vendor selection, roadmaps, standards, and executive decisions.

Embedded Consultant

Senior expertise integrated directly into your team when additional leadership, capacity, or specialist knowledge is needed.

Technical Lead

Ownership of architecture, standards, engineering decisions, design reviews, technical governance, and delivery quality.

Owner Representative

Client-side technical advocacy across vendors, contractors, integrators, manufacturers, architects, and internal stakeholders.

Design & Engineering Partner

Concept through detailed design, documentation, implementation support, commissioning, and operational handoff.

Transformation Partner

Process redesign, software, automation, AI, platform modernization, data, adoption, and continuous improvement.

OUR AV & TECHNOLOGY EXPERTISE

Audio Visual Design &
Technology Consulting

AV is part of our technical DNA. With more than 25 years of experience designing and consulting on professional Audio Visual, collaboration, control, and integrated technology systems, we understand both the engineering detail and the operational reality behind successful environments.

We approach AV as a consulting and engineering discipline, not as a list of equipment. User experience, acoustics, network architecture, infrastructure, control, DSP, interoperability, security, lifecycle, standards, commissioning, and long-term support all influence the final solution.

AV increasingly lives inside IT. Modern collaboration, networked AV, cloud platforms, monitoring, software, security, and workplace technology are tightly connected. Our broader technology background lets us bridge those disciplines rather than treating them as separate systems.

AV System Design & Documentation

Concept through detailed engineering, drawings, schematics, signal flow, rack elevations, infrastructure requirements, specifications, BOMs, and construction coordination.

Standards & Global Rollouts

Repeatable room standards, approved architectures, templates, QA/QC, governance, lifecycle planning, and regional deployment controls.

Microsoft Teams Rooms & UC

Meeting environments, codecs, cameras, microphones, speakers, content, control, network requirements, and user workflows for reliable collaboration.

Control Systems & Automation

Control architecture, user interfaces, room automation, monitoring, APIs, DSP integration, and coordination between AV and connected building technologies.

Digital Signage & LED Video Walls

Display strategy, direct-view LED, processors, content systems, infrastructure, service access, power, mounting, pixel requirements, and operational workflows.

Acoustics, Audio & Video Engineering

Speech reinforcement, performance audio, conferencing, DSP, microphones, loudspeakers, cameras, displays, projection, and visual-performance requirements.

Project Management & Commissioning

Technical leadership, implementation oversight, vendor coordination, testing, acceptance criteria, punch management, tuning, and operational readiness.

Lifecycle Management & Support

Health assessments, refresh planning, support models, utilization, standards compliance, documentation, and long-term technology optimization.

INDUSTRIES WE SERVE

Experience across environments where technology has to perform.

Our experience spans corporate environments, finance, healthcare, manufacturing, public-sector facilities, retail, universities, airports, hospitality, venues, and technology organizations.

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Corporate & Enterprise

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Financial Services

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Healthcare & Life Sciences

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Manufacturing & Industrial

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Government & Public Sector

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Retail & Consumer Products

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Education

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Aviation & Transportation

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Hospitality & Leisure

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Technology & Telecom

OUR TEAM

Expertise built around
the work that matters.

Our team brings together experienced professionals across technology, engineering, business, and project delivery. Different disciplines and perspectives allow us to build the right team around each engagement.

We combine local understanding with expertise drawn from across our global network, giving clients access to specialists who understand both the market they are working in and the broader challenges behind the work.

Andre Garcia

Founder, Technology Director

25+ years of AV and IT experience, including serving as Xerox’s Executive Director of Engineering. Proven track record in technology leadership, organizational development, operational strategy, standards, workflows, and building scalable teams and processes that drive growth and performance.

Jackson Pinto

Engineering Director

25+ years developing BIM and engineering standards, including some of the industry’s first AV BIM standards. Jackson specializes in documentation, design coordination, technical standards, and scalable engineering workflows that improve consistency and reduce project risk.

Claiton Garcia

PMO Director

30+ years of experience leading large-scale projects and deployments, with expertise in project consulting, strategic planning, budgeting, coordination, and successful delivery.

W. Arthur Trapp

Director, Business Development

30+ years managing clients and complex projects for Fortune 500 companies, airports, resorts, and enterprise environments. Arthur also specializes in building sales teams and developing solution-driven strategies focused on measurable business value and ROI.

Rachel Klan

Director, Managed Services

10+ years of client engagement — Rachel empowers the team to synthesize solutions that meet each client's specific needs.

Gustavo Cepkauskas

Senior Architect

20+ years of experience ensuring project compatibilization and integration between AV and other trades.

Fernanda Fellows

Architect

Specialized in artificial illumination and conceptual rendering, helping clients visualize and experience their projects.

Maykon Ferreira

Director, Civil Engineering Development

Specialized in large-scale developments, ensuring proper coordination and management across every project.

FEATURED WORK THAT MAKES AN IMPACT

Practical work. Different industries. Real operating challenges.

These examples show how our work moves between strategy, engineering, implementation, business requirements, and international consulting depending on what the client actually needs.

HARD ROCKINTERNATIONAL

HOSPITALITY · GLOBAL STANDARDS

Hard Rock International

Developed and helped deploy a specialized AV standard for international Hard Rock properties, balancing brand consistency, performance, operational requirements, and local implementation realities.

BRAND EXPERIENCE → AV STANDARD → GLOBAL DELIVERY

UAB × ETHIOPIAGLOBAL EDUCATION

EDUCATION · INTERNATIONAL COLLABORATION

Ethiopia + University of Alabama at Birmingham

Helped create a technology environment that enabled medical students and faculty in Ethiopia to participate in classes and learning experiences connected to UAB across continents.

DISTANCE → COLLABORATION → SHARED LEARNING

CHINA · LEDMARKET STRATEGY

TECHNOLOGY · MARKET ENTRY

China LED Manufacturers

Consulted with LED manufacturers on product strategy, engineering expectations, documentation, market requirements, channel considerations, and practical approaches to entering and competing in the U.S. market.

PRODUCT → U.S. REQUIREMENTS → MARKET POSITIONING

MIAAVIATION TECHNOLOGY

AVIATION · CUSTOMER EXPERIENCE

Miami International Airport

Experience in airport environments involving integrated AV, sound, signage, premium lounge technology, public-facing systems, and the coordination required inside complex transportation facilities.

AIRPORT ENVIRONMENT → INTEGRATION → EXPERIENCE

AMERICAN EXPRESSPREMIUM EXPERIENCE

ENTERPRISE · HOSPITALITY

American Express

Supported sophisticated lounge and enterprise environments where collaboration, integrated technology, architecture, brand experience, reliability, and ongoing operations intersect.

BUSINESS NEED → TECHNICAL DESIGN → PREMIUM EXPERIENCE

AUNIVERSITY OF ALABAMA

EDUCATION · PERFORMANCE

University of Alabama

Audio Visual consulting, engineering, bid management, and performance-space work across university environments, including theater, teaching, presentation, and collaboration applications.

REQUIREMENTS → ENGINEERING → PERFORMANCE

Trusted By Leading Organizations

Selected organizations and brands our consultants have supported.

Microsoft

WHY AG CONSULTING

Experienced enough to see the complexity.
Practical enough to simplify it.

Our value is not that we know every product, platform, or industry nuance in existence. It is that we know how to ask the right questions, connect disciplines, bring in the right expertise, and stay focused on the outcome the client is trying to achieve.

That combination of technical depth, global experience, flexibility, and direct senior involvement is what shapes the way we work with clients.

WHY CLIENTS CHOOSE AG CONSULTING

WHAT THIS MEANS IN PRACTICE

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Let’s Build What’s Next—Together.

Ready to transform your business with the right technology and the right partner?

TALK TO AN EXPERT ↗

Technical roots.Broader mission.